Midlands-based live music specialists Mr & Mrs Grey has created a partnership with event management company Eventologists. The partnership aims to create a virtual events offering that “sees corporate events given a new lease of life”.
It also aims to help organisers “transform spaces and create events to remember, even when viewed through a screen” by offering range of themes for online events, from The Greatest Showman to the Mad Hatter’s Tea Party, in addition to bespoke options.
The partnership between Mr & Mrs Grey and Eventologists was formed last year, as both parties pivoted their businesses during the first lockdown.
Ben Grey (pictured), co-founder of Mr & Mrs Grey, said: “There’s no doubting how tough the last 12 months have been for the events industry, but we started to see the tide turn in the summer when we were asked to provide live entertainment for events like the Greater Birmingham Chamber of Commerce Awards and Future Faces Awards. We realised the importance of still giving people that level of fun and entertainment that they’d expect at any pre-pandemic event.
“Working alongside Eventologists, we’ve been theming online events and providing entertainment to fit, which brings a new dimension to the online world.”
Rita Chandarana, managing director of Eventologists, added: “Changing our business model to work with venues, AV companies and agencies to help them give a facelift to events was a real turning point for our business last year. People are bored at home and don’t want to see plain conference rooms via Zoom; creating dramatic stage sets with the design, style and detail akin to live events, can be created digitally, and can add such different dimension and quality allowing organisers to drive greater engagement.
“Whether a conference, award ceremony or even hybrid event, we’re able to work side-by-side with venues, organisers and AV teams to breathe life into an event. While events might not be able to happen in the way we used to know, this is the future and we’re delighted to have partnered with Mr & Mrs Grey on this.”
One of the first events Mr & Mrs Grey and Eventologists supported was The PA Forum. The partnership helped deliver its annual West Midlands PA Awards, which took place in November 2020. The online event saw over 500 attendees celebrate the best in executive and personal assistants from across the region.
Daniel Skermer, founder of The PA Forum and organiser of the awards, said: “After such a challenging year, we wanted to bring some positivity and light to our community by continuing to run our awards online. Within four days, we were all on site creating a 90-minute show; with Eventologists creating a Great Gatsby theme alongside Mr & Mrs Grey’s musicians, singers and dancers.
“It was an awesome event and we had incredible feedback from all who attended. It has completely changed my mindset to the online world of events and whilst I will always prefer face to face, I would have no doubt going down the digital route again with these guys on board.”
