DRPG hosts launch of Young Advocates programme

DRPG recently hosted a live launch for Birmingham Hippodrome as part of its Young Advocates pilot programme.
Birmingham Hippodrome's Young Advocates launch
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DRPG recently hosted a live launch for Birmingham Hippodrome as part of its Young Advocates pilot programme.

The launch was held on 3 February and saw 16 local 14–22 year olds take part. During the session, the group learned more about the Hippodrome’s work through a Q&A session with artistic director and chief executive of Birmingham Hippodrome, Fiona Allan, and director of artistic programme for Birmingham Hippodrome, Chris Sudworth. They also learned about DRPG’s work from DRPG chief creative officer Richard Hingley.

Over 300 young people expressed interest and 150 applied to be part of the pilot programme which will initially run until the end of March. The Young Advocates will receive mentoring, training and skills development which aims to “build the group into future leaders as they help shape the future of Birmingham Hippodrome’s work with and for young people”.

Zaylie-Dawn Wilson, head of learning and participation at Birmingham Hippodrome, said: “We can’t wait to start working with this group of young people. This is about the Young Advocates driving change for young people of the city. As well as looking at how this group can shape our future programme, we are excited to develop their skills as future leaders in the arts and cultural sector. 

“We are hugely grateful to DRPG for supporting this important programme including hosting the digital launch in their Covid-safe studios, training for our Young Advocates and digital expertise to realise the plans for the programme as we develop these talented young people”

The team at DRPG will also help mentor the Young Advocates in digital communications and give them an insight into careers in the creative industries.

Richard Hingley, chief creative officer of DRPG added: “At DRPG we are committed to supporting young people in our community and I’m delighted we will be working with Birmingham Hippodrome once again. As a creative communications agency it made perfect sense to partner with the Hippodrome, providing them with access to our creative team members, our wider creative services and studio facilities.

“Our 350 strong team are passionate about giving back and this local initiative will shine a light on the opportunities for those wishing to start a career and help shape the future of the creative industries.  

“The Young Advocates Programme also promises to leave a lasting impression not only on all those involved, but in the wider creative community and who knows, some may find themselves using their talents to help DRPG continue its trajectory of growth well into the future.”

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