TEMBO IMPACT, the event marketing brand of event support agency TEMBO, has announced that it is receiving a significant number of enquiries regarding its services, specifically for launch events.
Although currently embargoed for disclosure, all events are reportedly slated for 2021.
Kate Disley, managing director of TEMBO described 2020 as the worst year for the events industry, but that the green shoots of recovery are starting to show. “The scorched earth left by the absence of larger events has allowed room for those with a creative mind, drive, and more time on their hands (due to a lot of brilliant talent being released) to take the plunge and launch into, what would otherwise be, a dominated market,” she said. “In the last few months, I’ve heard about multiple launches and I expect to hear about a lot more as we go into 2021.”
On new event organisers coming into the industry, Disley commented: “It’s understood that the biggest risk to a new business is overstretching yourself and taking on too many commitments in the early days. It’s also so important to find people that know what they’re doing, to help you get off the ground. Once you’ve navigated the first event then you can start to build your empire but keep it lean and overhead-light at the outset.”
TEMBO has said that it is anticipating greater reliance on outsourcing to specialists.
Asked what new event organisers can do to make the most of this tumultuous time, Disley said: “The key will be to do it better. The pandemic has exacerbated weaknesses in some event business models, where there hasn’t been a substantial 365 campaign in place and the brand doesn’t ‘own’ the community. This is our opportunity to reset and get it right.
“In 2021, we’ll be looking at all the different ways we can support the industry to get back on its feet through each of our services; TEMBO IMPACT, TEMBO CONTENT and TEMBO PEOPLE. We’re also building our training resource, TEMBO TECHNIQUES, and will be looking to launch our own events in the coming months!”
