Make Events’ continuation of its PIVOT strategy has seen the company opening new revenue streams in addition to hiring two new roles.
Over the past six months, Make Events has expanded its services to include; virtual events; a content studio offering graphic design; branded printing; video creation and photography; expanded its prop shop; created a bespoke gift box solution and re-branded its sister company, HM Events to offer private parties.
As part of its new service offerings, it has identified the need for two permanent senior hires, head of content development and head of design, alongside a restructuring of the team.
Mark Leeming (pictured) has been appointed as head of content development, whilst Elliot Garner has been made head of design.
Holly Moore, founder and CEO of Make Events, said: “We are continually looking to PIVOT to not only survive this challenging period but to thrive. The hire of Leeming as head of content development will support our overall brand proposition as we create a stronger intuitive service offering. The recruitment of Elliot Garner as head of design further establishes our investment in the Content Studio, as we establish a dedicated design function for our new and existing clients.”
Garner has seven years experience in the event indistry, and his previous clients include Travelodge, Very, Hitachi and Superdry. At Make Events, he will be designing collateral that blends digital, print and live experiences.
Garner said: “Accepting the role of head of design at an agency like Make Events is an exciting opportunity for me. Working in an agency that is fast paced, reactive and creative, enables me to have a diverse role where every day is different. I look forward to what the future holds.”
Leeming comes from a film and photography background and has worked in a range of industries including film, TV, theatre, fashion and creative direction.
He said: “I am first and foremost a creative storyteller and love to combine my skillset to engage an audience. I’ve always wanted to work in a company that recognises the integral role of creative content in defining the proposition and service offering of the agency. The work we are creating here is always fresh and unique and I am excited about what we will deliver for our clients in the future as we move forward together”
Moore added: “We are still in the process of recruiting and interviewing for the position of MD for Make Events, which will be fundamental to ensure the continued growth and success of the company.
“Along the way there have been some necessary redundancies, but these have been kept to a minimum and the company continues to support these individuals in the next step of their careers.
“With the events industry landscape changing week by week, we believe it is our positive approach to the situation that has seen us succeed. We hope to be able to continue to deliver exceptional events, both live and virtual, as well as grow our new services which will require further recruitment.”
