Email marketing is a key area of focus in the next edition of the Confex webinar series. When done well it can often be the highest source of attendees to your event, but if done poorly it can be your companies biggest threat to data through unsubscribes.
Taking place at 4pm, 12 November, Gareth Dedman, head of CRM at Mash Media will be joined by panellist Mark Ash, CEO of Pure 360 to discuss event marketing in the current global pandemic and how we can build confidence in returning to large scale events when the time comes.
In this session, you will gain advice on how to create immersiveness around online events, keep audiences engaged when there are no events taking place, build trust as we start small returning to a new normal, scaling up to large events, unlock the power of automation and dynamic lists in a stretched workforce and stop your unsubscribes in its tracks.
This session will also cover off segmentation, personalisation, plus learnings from the travel industry and how they have been bringing customer confidence back during the pandemic.
Details
Date: 12 November, 2020, 4pm
Registration: Free. Register here
Title: Going from Good to Great in a Covid World
