Research praises Farnborough International Airshow

Independent research following Farnborough International Airshow (FIA) Connect has confirmed the event a success, with nearly 90 percent of trade attendees keen to attend a future FIA Connect
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Independent research following Farnborough International Airshow (FIA) Connect has confirmed the event a success, with nearly 90 percent of trade attendees keen to attend a future FIA Connect.

FIA Connect provided the industry with a week of insight and business growth opportunities. It welcomed more than 14,000 attendees and saw representation from 102 countries.

The independent research was carried out by Zing Insights. Results found that eight in ten participants met their objectives completely, 86% of trade attendees had achieved something as a result of their engagement and 82% of participants learned something new.

The speakers at the event contributed to three separate conference programmes. Participants included Alok Sharma, Secretary of State for Business, Energy and Industrial Strategy; Ben Wallace, Secretary of State for Defence; Grant Shapps, Secretary of State for Transport; Guillaume Faury, CEO of Airbus; Dr Charles Woodburn, CEO of BAE Systems; Tony Douglas, CEO of Etihad Aviation Group and Tony Wood, CEO of Meggitt PLC.

Gareth Rogers, CEO of Farnborough International, said: “Through this research we have learned a great deal about the value of FIA Connect and the creation and delivery of hybrid events. We are delighted that over eight out of ten trade attendees believe it can work alongside and complement our biennial Airshow.”

Rogers added: “Our overall objective is a safe return to traditional events and the many benefits that face to face communication delivers, something underscored by this research which found that more than three quarters of participants are keen to return to physical events as soon as possible.”

Zing Insights commented: “For a launch event, FIA Connect 2020 has achieved incredibly strong results. Participants and trade attendees alike were thankful to FIL for organising FIA Connect and for delivering a positive substitute to the physical show.”

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