JLLighting has announced that Phil McMichael has joined the JLGroup as managing director of the newly created JLLive business.
McMichael has been appointed in order to “develop its offering of creating immersive and interactive live, hybrid and on-demand events & broadcasts for agencies and corporates”.
JLLive is a new business built from the foundations of JLLighting, a television supplier formed in 2010 whose clients include the BBC, ITV, Amazon and Netflix. The business aims to” bring its service offering and experience in the broadcast industry to event professionals” by curating live, online and on-demand immersive events.
McMichael previously worked as sales director at Blitz Communications, and has over 20 years’ experience in the event services, exhibition, retail and leisure sectors delivering interactive activations and audio-visual installations.
