Meetings Industry Association announces partnership with HeadBox

The national quality accreditation for venues features infection prevention and control protocols
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The Meetings Industry Association (mia) has announced that it has partnered with HeadBox to offer its new AIM Secure accreditation to the 7,500 UK venues listed on the event tech company’s platform.

The national quality accreditation for venues features infection prevention and control protocols.

AIM Secure assesses the quality of a venue’s meeting and events facilities as well as its compliance with legislation. By achieving the new professional standard, venues can demonstrate commitment to the health and safety of both customers and staff.

As a further part of the collaboration, the mia’s chief executive, Jane Longhurst, will also join HeadBox’s ‘Event Expert Research Panel’, created with the Institute of Travel Management.

The panel of industry professionals meets once a month to evaluate the continuous impact of Covid-19 on the events industry, the challenges the industry is facing as well as plans and solutions for meeting them.

Longhurst said: “We are delighted to be joining forces with HeadBox as it is essential that the industry collaborates and works together to provide a safe return for events. Our enhanced AIM Secure standard is already being rapidly adopted by the industry, so it is fantastic to be working with HeadBox to offer the accreditation to its customers while also extending our ongoing commitment of championing best practice within the sector.”

HeadBox CEO, Andrew Needham, said: “We know that safety will be at the top of the agenda as we return to in-person events, so helping our customers and clients feel confident is vital. HeadBox has chosen to work in partnership with the mia because its AIM Secure standard is robust, established and most importantly is a comprehensive industry, Government and buyer-recognised standard.”

In addition to AIM Secure, the mia and HeadBox are also encouraging the industry to get behind VisitBritain’s ‘We’re Good to Go’ initiative that aims to support the Domestic Recovery Campaign.

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