Full service Brighton, UK-based marketing and events agency Yellow Fish has announced the appointment of Laura Pace as its new managing director.
She joins the agency from London brand experience agency Hot Pickle, where she served as business director, working on brands including Magnum, Dove and Coca Cola.
Pace will help lead the development and strategic direction of Yellow Fish and said: “After eight amazing years at Hot Pickle, I’m excited to join the talented team at Yellow Fish and explore the diverse range of projects the agency delivers for its global portfolio of clients.
“I can’t wait to work in partnership with the founder Maria (Valentine) to continue to deliver excellence for all our clients whilst growing and developing the business into new sectors. I’m excited to bring my consumer expertise into the Yellow Fish tank and continue to deliver innovative events around the world.”
Pace will join the board of directors and gradually take over the responsibility for the day to day running of the agency, while Valentine will focus on positioning and collaboration, seeking out new opportunities for the agency.
Valentine said: “I am absolutely delighted to welcome Laura to the Yellow Fish tank as managing director and I’m excited for our future journey together in taking the business even further. Laura is a perfect fit – she encapsulates all that we stand for including our passion for the industry, focus on customer relationships, creative approach and a desire to constantly push boundaries in all that we deliver.”
