Unique Venues of London, the membership organisation for specialist properties in the capital, has announced its partnership with the Event Marketing Association (EMA), an association for corporate in-house event professionals.
The partnership will involve the collaboration of memberships and joint marketing opportunities, alongside exploring how to engage with target audiences.
Unique Venues of London will also support the EMA by helping to source venues for its monthly and seasonal events. This aims to showcase EMA’s venues and encourage future business between the memberships.
Lisa Hatswell, managing director of Unique Venues of London, said: “The Event Marketing Association provides valuable representation to in-house event organisers, a hugely important and commercially valuable audience for our membership.”
Hatswell continued: “When we were approached to explore a partnership, we greeted the request with enthusiasm, feeling it the perfect opportunity for our venues to directly engage and interact with potential bookers. We look forward to working with Richard and the team to help grow and strengthen our organisations together.”
Richard Waddington, chair, EMA Chair, added: “Having been involved with Unique Venues of London many years ago when I was at Spencer House, I hold the association in the highest regard. London is opening the doors of commercial buildings such as museums and galleries for events, and Unique Venues of London helps to market these venues and give them the opportunity to share knowledge and insight to drive best practice.”
