Brightelm, which provides event services for associations, has launched The Events Business Healthcheck™ at the UK Association Congress in Birmingham.
Created as an audit of all key business functions related to event delivery, the audit offers a non-biased external view for associations and not-for-profit organisations.
Specifically, it offers a top-level review of all strategic and operational elements of an event programme, including:
· Project Management
· Sponsorship and Exhibition Sales
· Event Marketing
· Content
· Delegate Services
· Logistics
· Exhibition Management
Rob Eveleigh, managing director of Brightelm (pictured), commented: “We often meet associations and not-for-profits struggling to fully develop their event strategy in a way that aligns with the needs of members and audiences.
“Our focus on the key areas of the event business within an organisation includes not just a review but also recommendations and advice based on our wide-ranging experience and success in the delivery of profitable and successful events.
“Ultimately, we recognise that it can be hard to find a non-biased opinion when you are working within an organisation – our ability to see through the challenges; and avoid politics and historic decisions allows us to deliver a truly focused approach that future proofs event strategy and delivers for both stakeholders and audiences.”
The Events Business Healthcheck™ process includes:
· Interviews and research amongst the team
· Documentation and processes review
· Consolidation and report creation
· Presentation, review and recommendations
