George P. Johnson (GPJ), an experience marketing agency, has launched a new brand campaign ‘Let’s put smart to work’ for IBM at the Think London Summit 2019, which took place on 16 October at Olympia London.
As one of GPJ clients, IBM’s key aim was to encourage smarter business.
Keynote speaker, Hugh Fearnley-Whittingstall, discussed how to instigate behaviour change and questioned whether technology can solve our environmental issues.
The summit featured technical talks, immersive experiences, topical debates and guest speakers.
Delegates had access to 50 ‘Think Tank’ talks, 60 demonstrations, client case studies, debates and masterclass sessions.
This provided them with insight to how IBM aims to channel research and technology to sustain business growth, people and environments.
The design, planning and execution of the summit included an emphasis on reducing unnecessary wastage, a plastic bottle ban, the use of sustainable materials and the reusage across client centres and future events.
The event was supported by the IBM Live App, prototyped and produced by GPJ, which used beacon tracking technology to drive uniquely relevant content to attendees.
Sarah Robertson, executive director, Client Services IBM at GPJ, said: “GPJ and IBM made a conscious decision to look for changes in the format and content that create a richer more impactful experience for visitors.
“Our joint vision was to make sure IBM’s world leading business and social values were combined in a more compelling and engaging way than ever before”.