Blackpool’s tourism economy has grown for a fourth successive year according to research carried out by the Scarborough Tourism Economic Activity Monitor (STEAM).
The independent research figures suggest visitor numbers in 2018 grew by 200,000 to 18.2m.
Over the same period, the value of Blackpool’s tourism industry soared by 4% to £1.58bn, accounting for more than 40% of the value of Lancashire’s total visitor economy.
The report also shows that the total number of full-time tourism and hospitality jobs supported in Blackpool has grown to 25,400 – a 1% increase over the previous year.
Cllr Gillian Campbell, deputy leader of Blackpool Council, said: “It is very encouraging that the annual STEAM report for 2018 shows continued growth in Blackpool’s visitor economy. Once again, there is an increase in visitor numbers and a significant uplift in the economic impact of tourism.
“We are committed to maintaining Blackpool’s position as the UK’s most visited seaside resort through continued investment in tourism infrastructure, new shows and attractions, as well as the sympathetic rejuvenation of iconic assets such as The Blackpool Tower and the Winter Gardens.
“The coming year will see the opening of a further three next generation hotels and the opening of a brand new conference and exhibition centre that will help meet our objective of becoming a true, year-round destination.”
The STEAM research shows there has been consistent growth since 2014, when Blackpool’s visitor numbers stood at 16.8m and the value of the tourist industry at £1.3bn.
