Rob Russell, co-CEO of AC Group (right), and Joss Croft, CEO of UKinbound (left), have called on travel industry CEOs to join the annual CEO Sleepout to raise money under a ‘travel sector’ banner.
Russell and Croft have confirmed their participation in the event to raise awareness of the plight of homelessness and share the charity’s work in fighting poverty and homelessness.
“People don’t want to be homeless, but they often have no choice – we don’t always see the terrible human impact that homelessness can have on individuals and their families,” said Croft.
“CEO Sleepout is a great cause and I hope that travel industry chief executives accept the challenge, step up and support this fantastic charity and its work.
“As an industry that is responsible for booking so many ‘beds’ for guests it seems quite an apt charity for us to support and get the industry behind,” added Russell.
“This year we would like other industry CEO’s to join us so we can try to raise as much money under a travel banner as possible.
“More than 440 people died sleeping rough on our streets in 2018, and this number is growing every year. Many unwittingly end on up the streets and need a helping hand to get back on their feet again, while one night is nowhere near the horror of living on the streets, we hope that we can raise greater awareness to help combat homeless and extreme poverty in London,” added Russell.
This year’s CEO Sleepout in London is scheduled for 14 October, with events happening in other cities across UK.
CEO Sleepout is a charity set up to fight homelessness and poverty. The London event is held at Lord’s Cricket Ground. Visit www.ceosleepoutuk.com
