TCEG appoints new head of client services

Lauren Ince joins from Evidently, a film content agency
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The Creative Engagement Group (TCEG), which delivers live events, film, digital and immersive content, has hired senior agency client lead Lauren Ince as head of client service.

Lauren Ince joins from Evidently, a film content agency, where she was the managing director.

At TCEG, Ince will work across its four brands, WRG, The Moment, Axiom, and Just Communicate, to help manage its growing client service offering and help deliver outstanding brand thinking and creative solutions for clients. She will report to Russ Lidstone, Group CEO TCEG.

Her appointment at TCEG re-unites Ince with Lidstone, with whom she worked during five years as an account director and associate director at Lowe between 2000 and 2005.

Lidstone said: “With her vast experience in integrated and international client roles, not to mention her management skills, Lauren is brilliantly placed to take this leadership role in our unusually shaped business. She is a terrific fit because she is not only hugely talented and future focussed, but she is a team player and a great person.”

Ince said: “I am excited about being part of The Creative Engagement Group, with its immense capabilities to create immersive and transformative events, content and experiences, especially at a time when the industry is moving strongly in this direction. The agency team have big ambitions and I look forward to being part of that journey.”

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