Wyboston Lakes Resort has strengthened its sales force with the appointment of Samantha Martin as business development manager.
Martin is tasked with developing and strengthening relationships with agents to raise awareness of the venue and further increase event bookings.
Samantha arrives at Wyboston Lakes Resort with over 14 years of experience in the events industry, 11 years specifically in the meetings and conference sector.
In her previous role at Yarnfield Park Training and Conference Centre, Samantha increased business obtained from agencies by 72% and secured multi-year events for the venues’ top 8 association industry clients. In addition, Samantha led the event sales and conferencing team to record revenues, supported by exceptional customer feedback.
Samantha joins Wyboston Lakes Resort as work is underway on a £3m transformation of its conference facilities, including the expansion of its main conference room to accommodate 400 delegates.
Martin commented: “I am very excited to be joining the team at Wyboston Lakes Resort during a period of growth and investment which will see the new Woodlands Events Centre being launched to the market in the next few months.
“I am looking forward to working with the agency sector specifically to build great relationships for the future and to ensure that the venues excellent reputation within the industry continues to grow as the product evolves.”
