Travel and tourism representation agency, Hills Balfour, has been appointed by Visit Jersey to represent the destination within the MICE sector.
Jersey joins an international client list in the UK including New York, Las Vegas, Vienna, Thailand, Hawaii, Salzburg, Milan and Dubai.
The Visit Jersey activity will be led by European account manager, Zoe Kemp.
Hills Balfour’s remit will be to position Jersey as a destination for innovative events.
Keith Beecham, CEO Visit Jersey, commented: “We are keen to tap into the agency’s network of events sector contacts, market research and data and years of expertise in this field in order to further grow our positioning as an inspirational destination for the MICE market.”
