Global event and information services company Informa’s Knowledge and Networking Division, KNect365, has teamed up with BrightTALK to extend the reach of its online events.
BrightTALK is an online destination where professionals can access expert talks in trending industry topics. The company’s new deal will see KNect365 leverage BrightTALK’s technology to extend its in-person events business also into digital forums. BrightTALK claims an online community of 7m professionals and hosts more than 75,000 talks by experts, as well as more than 200 online business summits, every year.
KNect365 currently operates 1,000 in-person conferences annually, supported by digital content platforms.
Using BrightTALK will allow KNect365 to extend the reach of these events to the millions of professionals already using the BrightTALK platform.
“Partnering with Informa’s KNect365 allows us to accelerate the opportunities for our professional communities,” said Paul Heald, BrightTALK’s CEO. “The ability to connect in-person and online audiences simultaneously, while leveraging the reach of both companies, will provide enormous benefits to our customers.”
KNect365 will use BrightTALK’s real-time insights on content trends and its machine learning-driven knowledge assistant Ada, to engage and connect with more audiences online.
“As the pace of change across all industries increases, this partnership ensures that professionals benefit from the latest insights and advances in their industry, whether they are learning online or in-person,” said Andrew Mullins, CEO of KNect365. “Partnering with BrightTALK will set us apart by allowing us to tailor and distribute events that directly address the topics that interest our audiences most.”
BrightTALK was founded in 2002 and has raised more than $30m in venture capital funding. Clients include Symantec, JP Morgan, BNY Mellon, Microsoft, Cisco, and Amazon Web Services.
