Private bank Coutts has launched a new platform designed to enable its network of influential clients to meet, iwith each other online in a safe and secure environment.
The new service is in addition to Coutts’ series of live networking opportunities, with already involves numerous events taking place each year offering educational and networking experiences for clients.
New online platform, Coutts Connect, has one important entry criterion, in that the user must be an existing client of the private bank.
The launch follows a successful pilot, and users are able to link from their LinkedIn profile for quick registration.
Once membership is approved, Coutts Connect users are able to contact each other, seek advice, ask questions, advertise for non-executive directors, or seek contacts to work with on new business opportunities.
Posts can be public, private or restricted to a specific audience.
Stuart Newey, head of banking at Coutts, said: “For three centuries, Coutts has gone beyond the ordinary role of a bank by introducing our influential and successful clients to each other so that together they can achieve great things. Being a part of this ‘Coutts Community’ is what draws many new clients to bank with us and we believe that we have a client base that is the envy of the world.
“Traditionally, this has been done through networking events and face-to-face meetings, but to meet the demands of an increasingly fast-paced and technology-driven world we have now launched our own networking site. By keeping this to clients only, we recognise the appeal that this brings to its users and we hope that this new tool will be a catalyst for many new business deals.”