Promoting greater collaboration between international meeting venues and agents will be the focus of the HBAA’s first International Forum next month. The event takes place at The Belfry Hotel and Resort in Sutton Coldfield, on 9 February 2018.
The programme for the Forum, created by the HBAA International Committee headed by Jayson Hodgkinson, will include education sessions, one-to-one meetings, group presentations and networking events.
At the morning plenary sessions, delegates can learn about the overseas meetings and accommodation business.
After lunch, there will be opportunities for agents to meet with HBAA International Venue Partners (IVPs) during one-to-one appointments and to attend group property and destination presentations.
A networking dinner and ‘bleisure’ opportunities at the Resort’s renowned spa are also on the business and social agenda.
Louise Goalen (pictured), chair of the HBAA, commented: “As part of our ‘Building on Success’ theme for 2018, we have escalated our international reach through the HBAA International Venue Partner initiative.
“At this inaugural event we are providing our audience with insight into industry best practice in the international marketplace, and supporting our participating agencies and overseas venues with unique opportunities to forge both new and stronger relationships through business networking sessions.”
The International Forum is open to international venues and member agents who book international events.
