Birmingham NEC Group’s Ticket Factory has appointed a new director of ticketing.
Under the new leadership of NEC Group Arenas MD Phil Mead, Richard Howle has been appointed to develop The Ticket Factory and its technological capabilities.
Howle brings with him 18 years’ experience working in the ticketing industry, with past appointments including commercial director for the Really Useful Theatres Group. Howle is also a director of the governing council which oversees the work of STAR (Society of Ticket Agents and Retailers), the live entertainment ticketing industry’s self-regulatory body.
Howle said he was “thrilled” to join The Ticket Factory. “I am looking forward to building The Ticket Factory brand at this pivotal point in the company’s history, having just celebrated its tenth anniversary,” he added.
Mead said: “Richard’s appointment will serve to further strengthen the offering of The Ticket Factory in an increasingly competitive marketplace. It has a unique partnership with the NEC Group Arenas, and with Richard’s direction, the businesses will be able to work even closer together to provide a seamless experience for clients and customers alike.”
