The International Congress and Convention Association (ICCA) has voted Flanders Meeting & Convention Center (FMCCA) as the winner of its Best Marketing Award 2017. The announcement came at the Closing Ceremony of the 56th ICCA Congress on 15 November in Prague, Czech Republic.
The campaign, ‘A room with a Zoo’ promotes the new convention center in Antwerp, Belgium, and introduces conservation in the meeting industry.
The other two finalists were the International Convention Centre Sydney (ICC Sydney) and London-based Shocklogic.
Chairman of the judging panel Patrick Delaney (SoolNua) said: “The campaigns presented by all three finalists truly demonstrated excellence in marketing and showed how ICCA members create innovative, effective and dynamic solutions to the challenges the meetings industry faces every day.
“The winning campaign shows the power of how meetings and conferences have a positive social and economic impact, not only on the local society and economy, but also on the wider global community. The ability of their campaign to create a genuine authentic legacy that connects us all sets a great example for our industry.”
FMCCA is a newly opened purpose-built convention centre built on the premises of the Antwerp Zoo.
The marketing campaign features a 3-way concept:
This year’s ICCA Congress was the biggest ICCA “Congress on congresses” ever with 1,278 attendees from 80 countries.
