Crystal Interactive illuminates new branding

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Full-service event technology company Crystal Interactive has relaunched its brand and website following its acquisition of the UK arm of Lumi earlier this year.

The relaunch also follows a move to new offices in Godalming, Surrey, where the company’s expanding teams from London and Hampshire have been brought together into one headquarters.

Chris Elmitt, Crystal Interactive’s managing director explains: “We have been on an exciting journey over the last few months to define the values of our newly merged organisation and part of this has been to review how we present ourselves to the outside world. True to our nature, this has been a very collaborative exercise, giving all staff a voice in the shape and direction of our business.”

Elmitt added that the strategy was to grow the scale and range of products and services and strengthen the company’s onsite resource teams. “Our new brand and website will elevate our position as the leading audience engagement specialist in the UK,” he said.

To celebrate the new brand and website launch, Crystal Interactive is running an autumn promotion, offering 20 free Wi-Fi audits (to the value of £400 each) to clients considering using Crystal’s technology and services at their next event.

Visit the new website at: www.crystalinteractive.net

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