Apex Hotels portfolio has opened the doors to its new £35m hotel in the city of Bath.
The launch is a significant milestone for the group, as it takes the company’s portfolio to 10 hotels across the UK, and represents its first opening in England outside of London.
The property is the city’s largest in terms of number of bedrooms (177). It also boasts Bath’s only purpose-built city centre conference facility for up to 400 delegates.
The new venture has also created 130 jobs in the local area.
Apex Hotels is also reporting a successful financial year, with underlying profits before tax rising 11.8%, up from £9.2m to £10.3m in 2016.
Apex Hotels CEO Angela Vickers said the senior management team was committed to putting the new venue on the map.
“Our portfolio is at its strongest, but that doesn’t mean we’ll take our foot off the gas. With Apex City of Bath open for business, we will turn our attention to new opportunities that will strengthen our presence in key cities across the UK,” she added.
The hotel’s GM Tim O’Sullivan said: “Apex City of Bath Hotel is the city’s largest purpose-built hotel in terms of bedroom numbers and conference and events space, with world-class facilities on offer. As well as being an attractive proposition for businesses looking for new conference locations, it is also perfectly placed for city breakers and families looking to explore the historic city of Bath.”
Work continues, meanwhile, on a £1.5m revamp of Apex City of London Hotel, including the development of a new restaurant – The Lampery – and a spa facility in partnership with PURE Spa & Beauty.
Refurbishment plans are also in the pipeline for Apex Grassmarket Hotel in Edinburgh and Apex City Quay Hotel & Spa in Dundee, with £6m being invested in a 20-bedroom extension and wine bar and cellar at Apex Temple Court in London.
