Davies Tanner hooks up with Patch Media to broaden offer

A PR outfit and media planning team have joined forces to boost their services.
Travel and tourism PR agency Davies Tanner, and Patch Media, a media planning and buying agency for the events industry, have formed a strategic partnership.
The tie-up will see Davies Tanner develop its range of communications services to include media planning and buying and specialist search engine optimisation and pay-per-click, as well as collaborating on providing its clients with greater market intelligence and insights and working together on business development opportunities.
Sue O’Gorman, brand marketing director at Davies Tanner, said: “Our clients tell us that they are looking for a more integrated approach to their marketing and communications needs, and this partnership with Patch Media will help us to deliver that.”
Jackson Clark, managing director at Patch Media, said: “We’re really excited about this partnership as both companies share the same philosophy and approach. With similar clients it means we can confidently offer a full service when it comes to marketing and PR.”