Over 300 event professionals and brand representatives attended a Brazilian-themed showcase of event technology and entertainment at Hilton Birmingham Metropole.
A collaborative effort between the hotel and event company mclcreate, the event invited clients, event planners, agencies and technology providers to experience hospitality and technology.
Guests enjoyed a Brazilian cocktail reception and a chance to play Angry Birds Rio on a giant plasma screen, before going on to explore the technology showcase.
A projection mapping show featuring three giant cubes formed the backdrop, with additional set displays created by Eventologists.