ASM Global has returned to Ticketmaster as ticketing partner for their brand new Becketwell Live in Derby, as well as renewing its partnership with Utilita Arena Sheffield and Sheffield City Hall.
Becketwell Live, 3,500 capacity venue set to open later this spring, will be a game changer for Derby’s city centre.
The venue will utilise Ticketmaster’s extensive marketing and distribution technology to reach fans of all genres as this new venue opens its doors for the first time.
In addition, ASM Global has entered into a new partnership with Ticketmaster to continue its long-standing role as the exclusive ticketing partner for Utilita Arena Sheffield and Sheffield City Hall.
This renewal comes as ASM Global seek to elevate these venues with premium offerings.
Ticketmaster’s marketplace and product suite are uniquely positioned to support ASM’s ambitions, ensuring these developments attract bigger crowds and deliver exceptional fan experiences.
Chris Bray, president of ASM Global Europe said: “We’ve already taken on major new contracts with Utilita Arena and Sheffield City Hall, both of which are set for investment and enhancements, and we’re thrilled to soon unveil the state-of-the-art Becketwell Live in Derby. Our mission is always to deliver excellence, particularly when it comes to the fan experience.”
Andrew Parsons, managing director of Ticketmaster, said: “ASM Global renewing these Sheffield partnerships and choosing to work with us on their Becketwell Live plans solidifies their confidence in our team’s ability to deliver an exceptional fan experience. We look forward to taking these venues to the next level.”
