Latest April 25, 2025

Top five agency stories this week

From major leadership shakeups to bold rebrands and dynamic new partnerships, this week’s industry news spotlights fresh faces at the helm, global expansion moves

From ancient organisers to experiential experts: The history of event agencies

Event agencies today are behind some of the world’s most ambitious productions, curating immersive brand experiences, shaping marketing strategies and delivering events with global

George P. Johnson promotes Fiona Bruder to global CEO

American experiential marketing agency George P. Johnson (GPJ) has named Fiona Bruder as its new global chief executive officer. The leadership change will take

MICE marketing in 2025: What’s changed, what still works, and what’s worth dropping

In an exclusive for Conference News, Louisa Watson, marketing director at Wyboston Venue Management, shares her insights on MICE marketing. Let’s be honest—venue marketing

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